Wednesday, November 4, 2009

Trends for 2010

Very shortly, I'll be getting married, growing up, and buying a sensible family car. Yeah right.

Not quite true: while I'm getting married, I'm also taking ten weeks off work, travelling through India with my beautiful wife, then spending Christmas on mud island with my parents.

I don't expect I'll much care for my blog during this time, so I'll leave you with this stonker of a post, and encourage you to read through my earlier entries and let me know what you think.

I started this blog with no other view in mind than to contribute my views to the marketing/advertising/recruiting industry I truly enjoy being part of, and collaborate and learn from others. But what do you think I should I write about? What do you enjoy reading? Is it enough to offer opinion or comment, or does it need to be important, current and valuable news pieces?

Or should I just pack it all in because, let's face it, you'd rather pay Rupert Murdoch to hear his tired old hack's views?

2009 has been a year to forget for the recruitment industry, but one that has forced us to do as my dad would to say and 'take a good look at ourselves'. And, during some of the worst months, 'wash your mouth out with soap, you potty-mouthed young advertising exec'.

The future in a nutshell?
  1. First: More organisations that choose to 'do it for themselves' with supporting companies developing smarter ways to help this automation approach.
  2. Second, a significant number of organisations who need to grow, but lacking the experience to do so, and turning to strategic agencies (like my own) to help them close the gaps between perception and reality, current beliefs and ideal beliefs, internally and externally.

  3. Third, a return to creativity in recruitment advertising. The demographics of a tight labour market still exist, and it's time for Australian business to recognise that the choices people make about choosing a job are affected by powerful advertising imagery that influences candidate ideas and beliefs. Let's get beyond simply promoting 'benefits'.
  4. Fourth, a huge growth in employer branding work, due to the need for organisations to understand more about what they stand for and use this to work to produce meaningful bottom-line outcomes.

  5. Fifth, consolodation, fewer players, and a trimmed down, more transparent industry offering higher returns and greater value for money for your Average Joe employer.

As for me, I look forward to taking some time out, and getting down to some seriously interesting work in 2010.

Over and out.


  1. Enjoy the break mate. Hopefully you don't come back looking like Prince Charles.


Say what you like - honest - but don't be abusive hey, I'm not pretending to know it all.