Personality quiz

As the GFC (Global Financial Crisis) serves to tear strips off our industry, the services we're offering at my advertising agency are changing.

One area is Career Transition Management. This is a support service that employers pay us for - it gives their retrenched employees on-going coaching and support through the next steps of getting back to work.

The benefit to employees is obvious; the benefit to employers is that it helps retain their employer brand. Nothing hits a brand worse than being seen as a heartless, faceless, uber-corporation. People who leave can still talk positively about the organisation.

Another area is in deployment - this means finding people within a business with transferable skills, and helping transfer them to areas where their skills may be better utilised. This results in a more productive business, and reduces the need for reducing overall headcount.

But how do you measure the types of personality that may transfer from, say, marketing to sales? One really cool tool is here - try it out and see what sort of person you are.

(BTW, I am a Field Marshal, quite unsurprising).